Prime Corporate Apartments Announces Their New Brand
Cohoes, New York: As of Saturday, February 1, 2020, ExecustayPrime will officially be renamed Prime Corporate Apartments. After much consideration Prime Corporate Apartments (PCA), a division of Prime Companies, decided to break away from the ExecuStay brand owned by Oakwood Worldwide and become an independent brand. The change came in lieu of the growing demand for furnished housing options and the company wanted the flexibility to meet that demand in a more successful way.
“We still maintain a great relationship with Oakwood and will continue with work with them moving forward. We mutually decided this was the best way to service the needs of each of our businesses as well as the clients that use our services,” says Dean Devito, Co-owner of PCA.
Prime Corporate Apartments offers extended stay furnished housing for the Capital District, Syracuse, Buffalo, and Rochester. There has been an influx of project-based travelers to upstate, western, and central New York that require housing for a 3-18 month period. Travelers prefer to stay in an apartment rather than a hotel as apartment environments allow for a heightened standard of living while they are away from home. The PCA team also acknowledged the unique need for short term housing in Saratoga Springs during track season when hotel rooms are scarce.
With the growing demand for this type of housing comes many complications for the apartment communities themselves with regards to planning and logistics. Apartment communities typically rent unfurnished apartments with a 12-month lease and renewals at the end of the term. A short-term stay required more effort from turning off/on cable, internet, and electric services, renting furniture, storing and maintaining housewares, and turning over apartments after only 3 months. “With the growing interest for short term stays in apartment communities, we alleviate the stress on the apartment communities themselves and work with the clients directly”, says Devito, “The client gets one point of contact, the apartments get higher occupancy and less work – it’s a win, win!”.
Prime Corporate Apartments hopes to expand their portfolio within and outside New York State over the next three years.
About Prime Corporate Apartments
Prime Corporate Apartments, a segment of and managed by Prime Companies' Hospitality Division, is a premier corporate housing and extended stay provider. Guests enjoy greater flexibility, a broader variety of housing options, and a lifestyle living solution available for immediate placement, long term relocation and everything in between. We offer the highest in industry standard and convenience. Prime Corporate Apartments is ideal for business, healthcare, government assignments, insurance housing, relocation and more. Our dedicated professional team will take care of all the details so guests can stay on track, enjoy all that the local communities have to offer, and focus on their priorities. It is the perfect corporate housing solution for guests looking for options outside of the hotel room.
About Prime Companies
Real estate and hospitality solutions for business, for leisure, for better living. For over 40 years, Prime Companies has led the industry in offering a full line of real estate and hospitality services. These include: facilitating commercial and residential real-estate acquisition and liquidation, raising debt and equity, developing land and managing ground up projects to include over 20 residential sub-divisions, hotels, commercial office buildings, and over 2,000 luxury apartments as well as lifestyle retail. In addition, Prime owns Prime Corporate Apartments, a extended stay furnished corporate housing provider, and affiliated with Coldwell Banker Prime Properties residential and commercial real estate (the largest franchise operation in New York State and the 5th largest Coldwell Banker affiliate internationally).