Coldwell Banker Commercial Prime Properties Tours the Troy Innovation Garage
Social media, email marketing, and pay-per-click advertising has allowed new businesses to compete against larger, more established competition while working from their homes. However, a small staff can start to get cramped at the kitchen table and only so many client meetings can be hosted at the local coffee shop before one realizes a true office setting is needed.
The cost of leasing an entire office may seem daunting or even unobtainable during the “start-up” phase of a company. One solution is the development of shared office space. It allows for new businesses to interact with each other in a social environment and share the space – as well as the cost.
This shared office trend is picking up steam across the country and has found its way to upstate New York. Recently, agents from Coldwell Banker Commercial Prime Properties, the commercial real estate division of Prime Companies, were invited to tour The Troy Innovation Garage in Troy, NY. This project is the brain child of Tom Nardacci, founder of Gramercy Communications and The Troy Innovation Garage’s first tenant. The project was brought to them by representatives of The Spark Exchange, which offers guidance and support to start-up enterprises in the Capital Region.
The building offers an open office environment with 24 hour access, open workspaces, networking resources, and educational workshops. The construction, which is the renovation of an old garage (thus the name!), combines the traditional character with the new technology and modern décor of today. Beautiful brick walls and sky-high barrel ceilings frame the building while high-top tables, a social lounge, flexible workstations, and a video production studio shape the various sections of the open space.
The Troy Innovation Garage focuses on creating a space for creativity and ways for their tenants to work to their full potential. “Shared office space is the latest trend in commercial office space and an option we share with clients of our Property Management Division as a way to attract new tenants as well as support new businesses in the community,” says Todd Curley of Coldwell Banker Commercial Prime Properties.